Thank you so much for taking the time to learn a little bit about Superhuman Coffee.
Superhuman is the fruit of many months of tireless work and sleepless nights. It has been quiet a journey to get here, and I am so darn excited to share it with you.
This journey started purely out of personal necessity.
As a consultant, I needed to be dialed in all the time to juggle a never-ending barrage of tasks and deadlines.
Naturally, this meant I could not spend a day without my daily fuel. (P.S: Apparently, I am in good company: a whopping 74% of Americans cannot skip a day without coffee.)
But coffee is not all capes and superpowers
It has its kryptonite-jitters, sleep disruption, sleep spikes, and those afternoon crashes to name a few.
And in the swirl of coffee innovations in the past decade, it seemed like everyone missed the memo on improving the function of coffee.
Everyone has been so focused on replacing coffee (I’m looking at you, mushroom coffee) instead of dampening its side effects.
Turns out, that is easier said than done.
First, I had to figure out how to source really high-quality coffee and freeze-dried it.
Then, because the coffee granules are to big to be blended with other functional ingredients, I needed to partner with a manufacturer that has the ability to mill down the granules.
On the other hand, the existing forms of many of the ingredients we needed did not taste well mixed together. We had to work hard to source the purest forms of these ingredients to ensure they are tasteless.
Thankfully, after many iterations, we arrived at a product that I am so, so proud of.
Superhuman Is The Coffee You Always Deserved
The many months spent designing, formulating, experimenting, re-formulating, and sourcing premium coffee and ingredients later paid off.
I can’t wait for you to try it. If you have any feedback or would like to just chat about our mutual love of coffee, do not hesitate to drop me an email on my personal email: email@example.com.
Looking forward to hearing from you!
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